E-commerce Consulting

Need a little help with your e-commerce site?

Web Transitions opened it's doors in 1997 and published the first version of our catalog software in 1998. From the beginning our business goal was and is to help businesses and organizations create and grow successful businesses and e-commerce web sites. Today, much of our work involves providing e-commerce consulting services for customers on how to continue to increase the effectiveness of their online e-commerce or business site.

Increasing the effectiveness of your e-commerce site begins with numbers...

Number of visitors to your site
Ratio of visitors to buyers
Ratio of visitors to new customers
Ratio of visitors who call the 800 number
Ratio of visitors who request information
Ratio of visitors who download product information
Etc.,

We use these numbers to help us target exactly which parts of your site need improvement and whether or not the changes we make or suggest actually increase the effectiveness. You may be working with the most creative people in the world but if you are not measuring the success of their ideas, all of their work may well be a waste of time.

We start with a realistic look at your site and your business goals to determine if there is alignment. Your site may be getting tons of hits but if the actions the visitors take don't positively reflect on your business goals they are of little use.

We do in-depth keyword research to make sure that the keywords you are optimizing for are worth the effort. This helps up create a more effective optimization effort.

We also look at specific sections of your site for improvement opportunities. We monitor measurements before we start any re-design or site changes. After we complete our recommended changes...we continue to monitor the traffic and results to make sure that the changes we made increased the effectiveness.

Our e-commerce consulting process is simple.

• Set the goals for the site.
• Design changes to better meet those goals.
• Implement the changes.
• Measure the effect of the changes on our preferred results.
• Evaluate the effect on our goals and re-adjust if necessary.
• Design changes to better meet those goals.

If this sounds familiar you have probably been exposed to the continuous improvement concepts introduced by W. Edward Deming in Japan after World War II. We use many of his concepts and methodologies in helping our customers create more effective web sites.

So, if you need a fresh view of how to increase the effectiveness of your web site you may well have found your home. You don't have to purchase our catalog software to access our years of experience in building successful e-commerce websites. To find out more about our e-commerce consulting services contact sales@letmeshop.com or call 540.224.1707.