E-commerce Web Page Development

Terms:

• Web page: A single HTML page.
• Web Page Development: Generally refers to the development of a web site.
• Website: A group of assets (images, HTML pages, programs, scripts, images and other files) that are interlinked and available through a web browser.
• E-commerce: Gennerally refers to any website that can accept online payments and/or invoicing for products or services presented in the website. Also refers to any program that allows the purchasing of goods by any electronic medium.

Many people contact us concerning e-commerce web page development. If you are not involved in the day to day development of e-commerce solutions it's sometimes difficult to understand that e-commerce development is generally only one part of a larger web site. And, your e-commerce development must fit perfectly into the rest of your web site.

E-commerce web development for small businesses is so much easier today than it was in 1997 when Web Transitions started doing e-commerce websites. The technology was less sophisticated and almost no one had high speed Internet connections. Today the process is much easier, the costs are much lower and the opportunity for success is much higher.

Over the last 8 years we have learned a lot about e-commerce catalog development and about what site users like. For instance, we have found that your site visitors are very used to seeing product categories displayed on the left side of a catalog. That's where the categories are in almost every e-commerce site you visit and so the visitor knows intuitively how to navigate your site.

We have also learned that having product categories more than two levels deep appear to confuse visitors and that main navigation links should be at the top of every page.

Fortunately for our customers we have the capability to write our own software. That's why LetMeShop, our e-commerce software, is designed with these visitor preferences in mind. Every new version includes new ways to help you market the site, increase your sales and decrease the cost of marketing the site. Of course, if you need to have a custom e-commerce web site developed we can accommodate your needs.

The most important factor for most small business e-commerce web development is cost. LetMeShop is also able to meet your need for an e-commerce site with a reasonable cost and features designed to help you be successful.