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The marketing primer - E-commerce Terms. Affiliate:
Any web site or business that provides links or sales to
your site through their own marketing efforts.
Back To Top Affiliate
Marketing: Revenue sharing between online
advertisers/merchants and online publishers/salespeople,
where compensation is based on performance measures,
typically in the form of sales, clicks, registrations, or a
hybrid model.
Back To Top Affiliate
Tracking: Software that tracks clicks, sales or
other performance measures to determine revenue sharing or
commission.
Back To Top B2B: Generally
refers to selling products or services to other businesses.
Back To Top B2C:
Generally refers to selling products or services to
end consumers.
Back To Top Banner:
An advertisement or image displayed on one or more web
sites to attract visitors to your site.
Back To Top Caching:
The storage of web files on a computer or server so they
can be accessed quicker by the end user.
Back To Top Click-through:
The act of clicking on an online advertisement
(banner) to the advertiser's web site.
Back To Top Conversion
rate: Also Transaction Conversion Rate... The
percentage of visitors who take a desired action on your web
site.
Back To Top Cookie:
Information stored on the users computer by a web site.
The information can be recalled by the web site at a later
time.
Back To Top Cost-per-click:
Online advertising payment process where payment is based on
qualifying actions such as clicking on a banner or search
engine listing.
Back To Top Directory:
A search service that arranges the web pages in it's
database (often through a registration process) into
categories and subcategories.
Back To Top Domain
Name: A user friendly name that represents a
location on the Internet.
Back To Top Doorway
Page: A page made specifically to rank well in
search engines for particular keywords. Also... an entry
point through which visitors pass to reach your web site's
main content.
Back To Top E-commerce: Generally
refers to the exchange of goods or services via the
Internet. Also e-business... both electronic sales via the
Internet and business to business transactions via a
dedicated connection (modem or broadband).
Back To Top E-commerce
catalog software / solution: Generally refers to a
fully functional online catalog site management system.
Management functionality generally includes products,
shipping, sales tax, sale pricing, featuring products,
sales, payment processing, order processing as well as
marketing features.
Back To Top Email
Marketing: The use of email to promote or market
your products or services.
Back To Top Email
Spam: Unsolicited commercial email.
Back To Top Ezine:
An electronic magazine generally on the web or delivered
through email.
Back To Top FFA:
Free-for-all... Sites that have no qualifications for adding
a link to your web site. Generally these sites provide
little or no traffic to your site.
Back To Top Forum:
An online discussion where visitors may read and post
information or comments.
Back To Top .gif:
Image file format used widely on the web.
Back To Top Hit:
Any request for any file located on the web.
Back To Top Home
page: The opening page of your web site.
Back To Top Impression:
A single instance of an online ad being displayed.
Back To Top Inbound
link: A link from a site other than yours.
Back To Top JavaScript:
A scripting language used in the development of web
pages. Generally refers to client side web programming.
Back To Top .jpg
/ .jpeg:
Image file format used widely on the web.
Back To Top Keyword:
A word used to perform a search.
Back To Top Key
phrase: A phrase used to perform a search.
Back To Top Keyword
density: On a web page, the keywords as a percentage
of indexable text on the web page.
Back To Top Keyword
research: The search for keywords related to your
web site. Also... the analysis of which words or phrases are
used by visitors to locate sites similar to yours. Also...
the analysis of which key words or phrases will yield the
highest return on investment.
Back To Top Link
popularity: A measure of the quality and quantity of
sites that link to your site.
Back To Top Link
text: The text (words) used to create a hyperlink.
Back To Top Log
file: The files that maintain a record of the
requests for resources on your web site.
Back To Top Merchant Account:
A bank service account that allows you to accept credit card
transactions. Just one part of the process of accepting
online credit card orders. (See Payment Gateway)
Back To Top META
tags: Tags that describe various aspects of a web
page. META Keywords, META Title, META Description are the
most commonly used.
Back To Top Natural
Search Results: The non-paid listings displayed as a
result of a key phrase search using a search engine.
Featured, pay-per-click and sponsored listings are generally
used by less than 40% of search engine users. This makes
natural search placement over twice as effective as paid
search results.
Back To Top Navigation:
Generally referred to as the structure and process of moving
from one page or section of a web site to another.
Back To Top Opt-in
email: A process for allowing people to request
email from you.
Back To Top Opt-out email:
A process for allowing people to request that you stop
sending email.
Back To Top Page view:
A request to load a single HTML page.
Back To Top Payment Gateway: An
internet service that connects your e-commerce site with
your Merchant Account. A gateway accepts your order
information and connects to your Merchant Account to
authorize and transfer funds.
Back To Top Pay-per-click:
Used to describe those search engine services that
charge for creating visitors to your site. The cost of each
visitor is determined either by a BID or FLAT FEE that you
are charged each time a search engine user clicks on a link
to your site from these sponsored links.
Back To Top Permission
marketing: Marketing based on getting a users
consent to receive information from your company or web
site.
Back To Top Pop-up-ad: An ad that
automatically opens a new browser window.
Back To Top Reciprocal
links: Mutually agreed upon links between two sites.
Back To Top Search
engine: A program that indexes web documents and
attempts to match those documents with search words or
phrases enter by a user.
Back To Top Search
engine optimization: The process of building web
pages target toward getting higher ranking in search
engines.
Back To Top Shopping Cart: Generally
refers to the portion of an e-commerce site that maintains a
list of the products chosen by a visitor to purchase. Can be
stand alone (using an HTML or other product presentation
format) or part of an e-commerce solution.
Back To Top SPAM:
Unsolicited commercial email.
Back To Top Spiders:
Software used by search engines to locate
new Web pages for their document databases.
Back To Top Unique
visitors: An individual visitor to a web site at
least once within a fixed time frame.
Back To Top URL:
Universal Resource Location - Location of a
resource on the Internet.
Back To Top Web
browser: A software application that allows you to
view resources on the Internet.
Back To Top Web
design: The creation and coordination of information
in a web site.
Back To Top Web hosting:
A computer that is always connected to the internet and
provides access to web resources for a web site.
Back To Top Web
Resource: Any HTML file, image or other computer
file that can be reached through a URL.
Back To Top Web
site traffic: The number of visitors and visits to
your web site. Can be measured in Hits, Page Hits or Unique
Visitors.
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